DOT DOT DASH is a new kind of marketing agency focussed on using storytelling and communication strategy to amplify the most meaningful and important work of our time.
Just like Morse Code, we take seemingly complex messages and simplify them into intuitive narratives that can easily be shared with a wide audience.
We create big ideas, gorgeous content, real change and lasting good on behalf of future forward brands and organizations.
We are non-dogmatic and generally don’t care about existing rules or protocols. We do care about success, integrity and imagination and to achieve those, we blur the lines between account and creative personnel and encourage our teams to get completely immersed in solving business problems. We speak to our clients in normal language rather than jargon. We treat our clients, and their customers as humans, not as metrics. We did not set out to compete on level ground with other advertising agencies. We don’t ever want to roll out another 'same-old' seasonal campaign around a mundane and tired product. We use unconventional tactics to get real, big results. We believe in ourselves and we believe in our clients. It shows in our work. If you are a great organization or company and want to do something original, please give us a call.
Consumers don't want businesses to create more ads, so we don't make ads. They want conviction. They want innovation. They want to experience a 'win-win' for the planet and people, so we imagine ideas that bring together products and profits with meaning and impact.
DOT DOT DASH is a full service firm that helps future-worthy brands, organizations, and non-profits to uncover their convictions and to package them to share with the world.
We only work with clients who have virtuous products or strive to make the world a better place through their social or environmental mandates. As such, we encourage our partners to authentically celebrate their virtues and help them to imagine ways to do this. We also encourage them to challenge conventional wisdom and continue to evolve their products to more closely mirror consumers’ desire for transparency and trust.
The tenents of trust, authenticity, transparency and goodness are at the core of everything we do and guide our efforts to provide strategic guidance to our partners.
In today’s new consumer democracy, brands have become more than the symbols that identify products. They have a deeper meaning, larger impact and much wider accountability. We work alongside our partners to develop brands that are purposeful and that deliver meaning to the consumer of today and tomorrow. Our conscious and inclusive process creates brand platforms that connect with consumers, and have real intention and lasting value.
We utilize proprietary listening tools in the social space and we conduct old-fashioned research to help our clients make the best decisions and have the most strategic conversations. We help companies identify current & future market opportunities by finding gaps. We look for places where great products would add significant value to a consumers’ life or where great services would create net socio-environmental or economic benefit.
We enjoy bringing disruptive creative ideas to life. We like to swing for the fences and help our clients think about big, audacious and unexpected ideas. Blending in is for the birds.
We also believe that big ideas have more value if they can be personalized. We use human-centric design to highlight meaningful aspects of participation through creative media, digital and social platforms.
We imagine and produce long-term content campaigns that create momentum, deep social connections and action for our partners. For us content is always measured from a utility standpoint. With decades of combined story-telling experience creating broadcast and online content for top-tier international clients, we have refined processes and deep pockets of imagination. Our in-house studio and production team make our work reactive and opportunistic—allowing us to play nicely in today’s marketplace and social sphere, where the conversation is constantly evolving. Depending on partner objectives, we also produce content for traditional platforms and leverage the skills of a trusted pool of expert freelancers and production partners when required.
We look closely at human intention relative to behavior. The availability of real-time data to measure this intention has leveled the playing fields. We are not a full service analytics agency, nor will we ever be, but we do care about metrics. They are what measure our success and teach us how to be better. We constantly seek new metrics to improve our analysis and thereby improve our services.