DOT DOT DASH is a collaborative, outcome-oriented and highly connected idea incubator and content producer.
We’ve brushed ideology aside to focus on activating meaningful work; bringing together traditionally divergent interests in the pursuit of social, environmental and economic benefit.
We partner only with visionary businesses and organizations that want to be forces for positive change.
We are optimistic problem solvers and agents of civic and environmental change.
Our award-winning experience in advertising and content production allows us to use the complete communications landscape to deliver real, effective and measurable results on the pressing social and environmental issues of our time.
We create work that people want to know about and share, using our skills to inspire action through love, story and the building of communities.
More important than anything else is the fact that our work has a track record of creating tangible results.
We are non-dogmatic and generally don’t care about existing rules or protocols. We do care about success, integrity and imagination and to achieve those, we blur the lines between account and creative personnel and encourage our teams to get completely immersed in solving business problems. We speak to our clients in normal language rather than jargon. We treat our clients, and their customers as humans, not as metrics. We did not set out to compete on level ground with other advertising agencies. We don’t ever want to roll out another 'same-old' seasonal campaign around a mundane and tired product. We use unconventional tactics to get real, big results. We believe in ourselves and we believe in our clients. It shows in our work. If you are a great organization or company and want to do something original, please give us a call.
The consumer is our hero, so we put them in the centre of everything we do. We also want our clients to feel the love, so we offer tailored services that help bridge communications gaps of all sizes while delivering results.
We keep our skills sharp, our overhead low and pass on the benefits through our pricing.
Please click the circles below to explore our services or contact us to discuss your communications challenges.
We only work with clients who have virtuous products or strive to make the world a better place through their social or environmental mandates. As such, we encourage our partners to authentically celebrate their virtues and help them to imagine ways to do this. We also encourage them to challenge conventional wisdom and continue to evolve their products to more closely mirror consumers’ desire for transparency and trust.
The tenents of trust, authenticity, transparency and goodness are at the core of everything we do and guide our efforts to provide strategic guidance to our partners.
In today’s new consumer democracy, brands have become more than the symbols that identify products. They have a deeper meaning, larger impact and much wider accountability. We work alongside our partners to develop brands that are purposeful and that deliver meaning to the consumer of today and tomorrow. Our conscious and inclusive process creates brand platforms that connect with consumers, and have real intention and lasting value.
We utilize proprietary listening tools in the social space and we conduct old-fashioned research to help our clients make the best decisions and have the most strategic conversations. We help companies identify current & future market opportunities by finding gaps. We look for places where great products would add significant value to a consumers’ life or where great services would create net socio-environmental or economic benefit.
We enjoy bringing disruptive creative ideas to life. We like to swing for the fences and help our clients think about big, audacious and unexpected ideas. Blending in is for the birds.
We also believe that big ideas have more value if they can be personalized. We use human-centric design to highlight meaningful aspects of participation through creative media, digital and social platforms.
We imagine and produce long-term content campaigns that create momentum, deep social connections and action for our partners. For us content is always measured from a utility standpoint. With decades of combined story-telling experience creating broadcast and online content for top-tier international clients, we have refined processes and deep pockets of imagination. Our in-house studio and production team make our work reactive and opportunistic—allowing us to play nicely in today’s marketplace and social sphere, where the conversation is constantly evolving. Depending on partner objectives, we also produce content for traditional platforms and leverage the skills of a trusted pool of expert freelancers and production partners when required.
We look closely at human intention relative to behavior. The availability of real-time data to measure this intention has leveled the playing fields. We are not a full service analytics agency, nor will we ever be, but we do care about metrics. They are what measure our success and teach us how to be better. We constantly seek new metrics to improve our analysis and thereby improve our services.