DOT DOT DASH is an independent communications firm specializing in the development of handcrafted content and communications. Our practice leans towards the digital and social landscapes, but extends into fully integrated services and offers robust in-house production capacities.
We partner with visionary businesses and organizations that stand for something. We work with virtuous organizations to ensure our clients are always in good company. We inspire action through love, story, experience and the building of communities.
We believe more in long-term conversations with customers and less in ‘one off’ campaigns. We’re about ambitious ideas supported by a series of inclusive strategic dialogues that keep our clients’ brands top of mind. We value sustainable growth over instant solutions. We believe in using technology to help brands build cultural relevance. Like you, we got tired of today’s over-saturated media landscape and inauthentic brand messaging, and of being sold crap that we didn’t need or want. We create work that people want to know about and share. We create movements that are optimistic and relevant. We encourage our clients to be honest, smart and original and we help find ways for the market to reward them for being this way.
We are non-dogmatic and generally don’t care about existing rules or protocols. What we do care about is success, integrity and imagination. We blur the lines between account and creative personnel and encourage our teams to get completely immersed in solving business problems. We speak to our clients in normal language rather than jargon. We treat our clients, and their customers as humans, not as metrics. We did not set out to compete on level ground with other advertising agencies. We don’t ever want to roll out another same-old seasonal campaign around a mundane and tired product. We use unconventional tactics to get results, often big ones. We believe in ourselves and we believe in our clients. It shows in our work. If you are a great organization or company and want to do something original, please give us a call.
The consumer is our hero, so we put them in the center of everything we do. We also want our clients to feel the love, so we offer tailored services that help bridge communications gaps of all sizes while delivering results.
We keep our skills sharp, and our overhead low and pass on the benefits through our pricing.
Please contact us to discuss your communications challenges. We’d be happy to share some ideas.
We only work with clients who have virtuous products or strive to make the world a better place through their social or environmental mandates. As such, we encourage our partners to authentically celebrate their virtues and help them to imagine ways to do this. We also encourage them to challenge conventional wisdom and continue to evolve their products to more closely mirror consumers’ desire for transparency and trust.
The tenents of trust, authenticity, transparency and goodness are at the core of everything we do and guide our efforts to provide strategic guidance to our partners.
In today’s new consumer democracy, brands have become more than the symbols that identify products. They have a deeper meaning, larger impact and much wider accountability. We work alongside our partners to develop brands that are purposeful and that deliver meaning to the consumer of today and tomorrow. Our conscious and inclusive process creates brand platforms that connect with consumers, and have real intention and lasting value.
We utilize proprietary listening tools in the social space and we conduct old-fashioned research to help our clients make the best decisions and have the most strategic conversations. We help companies identify current & future market opportunities by finding gaps. We look for places where great products would add significant value to a consumers’ life or where great services would create net socio-environmental or economic benefit.
We enjoy bringing disruptive creative ideas to life. We like to swing for the fences and help our clients think about big, audacious and unexpected ideas. Blending in is for the birds.
We also believe that big ideas have more value if they can be personalized. We use human-centric design to highlight meaningful aspects of participation through creative media, digital and social platforms.
We imagine and produce long-term content campaigns that create momentum, deep social connections and action for our partners. For us content is always measured from a utility standpoint. With decades of combined story-telling experience creating broadcast and online content for top-tier international clients, we have refined processes and deep pockets of imagination. Our in-house studio and production team make our work reactive and opportunistic—allowing us to play nicely in today’s marketplace and social sphere, where the conversation is constantly evolving. Depending on partner objectives, we also produce content for traditional platforms and leverage the skills of a trusted pool of expert freelancers and production partners when required.
We look closely at human intention relative to behavior. The availability of real-time data to measure this intention has leveled the playing fields. We are not a full service analytics agency, nor will we ever be, but we do care about metrics. They are what measure our success and teach us how to be better. We constantly seek new metrics to improve our analysis and thereby improve our services.
The Singhampton Project was the culmination of an artistic collaboration between Canadian Chef and local food champion, Michael Stadtländer and French artist Jean Paul Ganem...
We started working with the iconic outdoor clothing brand in 2012 to develop a comprehensive strategy for their Canadian & select US retail operations...
Working with one of Canada’s most trusted outfitters (and one of the Canadian Tourism Commission’s “Signature Experiences”), Canoe North Adventures...
We felt it was time to shine a light on Toronto's signature urban parklands, the Ravines. A personal project became a partnership with Patagonia, The Friends of the Greenbelt, Environmental Defence and Toronto Environmental Alliance...
Knowing that there are a lot of really important grassroots organizations out there that need a bit of help, we founded of Studios On Sustainability. It is a program that brings together the volunteered services of creative individuals with grassroots organizations. We bridge existing communications challenges to create valuable solutions that help solve environmental and social issues. We turn audiences into communities.
As part of an ongoing campaign, we used our skills to help a group of concerned citizens, residents and farmers…
The start of a conversation about how to balance the need to protect Ontario's best farmland and pristine source water with development and urban sprawl. We've been having speaking with influencers and stakeholders on how to responsibly secure our agricultural future as a province.