Adventure Canada
Arctic Storytelling
Stimulating exploration and conservation in the Arctic.
For exploration travel company, Adventure Canada, it's not all about filling berths on ships. It's about a true passion for the destinations they visit and the communities that they connect with. And so, for us, this long-term engagement has centred on the stories of the places, yes, but also the people who inform the context and deliver the message.
The Challenge
How could we explain to people the value of an Arctic adventure without just resorting to classic imagery of the beautiful landscape?
The Insight
Travel of any kind is not just about the landscape. It's about much more than that. It's about the people; the people you meet on the boat and the people you meet in the communities.
The Solution
Someone famous once said"travel isn't the destination, it's the journey" and we couldn't agree more. Yes, we've created videos of the overwhelming beauty of the arctic for Adventure Canada that have receive millions of views, but we've also crafted stories about Adventure Canada's people; the ones delivering the experiences and helping to create the memories that set this brand apart.
